About Us

Feel-Good Smilecare. Born in California.

Brilly was created from a simple belief — confidence starts with a smile.

Built by the team behind Expertwhite, California’s dentist-trusted whitening brand since 2003, Brilly brings that same professional-grade science into a new generation of effortless, ready-to-glow whitening.

Each Brilly product is crafted with care — enamel-safe, near-neutral pH, and backed by over two decades of research. Designed for real life, not the dentist’s chair.

We believe whitening should feel good — simple, gentle, and a little bit joyful. Because it’s not just about white teeth; it’s about the glow that follows — the quiet confidence before you take on the day, the date, the world.

Brilly. Let your smile make the first move.